EVENTS INTERNATIONAL

EVENTS INTERNATIONAL / IAA membership makes it easy and inexpensive for your business to use the power of multiple association memberships to attract new customers and build your business.  Instead of spending hundreds or even thousands of dollars each year, your EVENTS INTERNATIONAL / IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Please, if you want more new customers to find your business, learn how EVENTS INTERNATIONAL / IAA membership can help your business connect with those customers.  You have to be creative with your marketing, giving potential customers unique and multiple ways to find your business.

When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others.   Google is the most prominent search and two of Google’s top ranking factors for any website are BACKLINKS, and  CONTENT.  Let’s examine each factor, see how it affects your website, and how EVENTS INTERNATIONAL / IAA membership will help your business stand out and be found by new customers eager to use your business.

EVENTS INTERNATIONAL / IAA membership allows you to take control of the connections coming into your site.  You decide which sites you want connecting to your business and establish those connections through your EVENTS INTERNATIONAL / IAA profile.

EVENTS INTERNATIONAL / IAA business members fall into seven broad categories.  The main business member association categories are STAY, DINING, PLAY, EVENTS, EXPLORE, SHOPPING AND SERVICES.  Your business should fit within one or more of the main categories, which would provide valuable BACKLINKS to your business website. Let’s look at how this works and how it can help build your business and bring new customers to your business under the different categories.

STAY:     For Example, if your business is a Bed & Breakfast, then the STAY category would be your primary category.

DINING:     If your B & B has an onsite restaurant your business could also belong in the DINING category.

PLAY:    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

EVENTS:      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

EXPLORE:     If your business is close to natural or historic sites, this could mean a listing in the EXPLORE category.

SHOPPING:    Proximity to terrific Flea or Farmers Markets would include your B & B business in the SHOPPING category.

SERVICES:     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

As you can see it could be quite easy to develop a wide variety of BACKLINKS feeding back to your website that would have a very high relevance to your site and provide many ways that your website could be found on a search by a prospective new customer.  Plus search engines love BACKLINKS and rank your website according to the number and relevance of the other websites linking back to your site.  Membership in EVENTS INTERNATIONAL / IAA and the free membership options it gives you to join other IAA member associations, alliances, and organizations provides you with a unique, innovative and honest method to control and develop BACKLINKS that search engines love when they rate your business website in their searches.

No matter what your business is, the same principle would apply for developing BACKLINKS from other businesses in the different categories which would point back to your business and provide more ways for new customers to find your business when they make their next internet search.